Project date June 2023
Your body is art
To strengthen its brand image, Paprika relies on its strong values and years of experience while expanding its communication channels. Recognizing the difficulty of finding trendy plus-size clothing in physical stores, the idea is to position Paprika as an engaged brand, drawing inspiration from Niki de Saint Phalle's Les Nanas series. As a result, the Les Nanas Paprika community was created to support plus-size women in achieving greater self-fulfillment through fashion and body acceptance.
Rebranding
Campaign adaptations
Bonus : App creation
The mobile app is a valuable asset for the brand, providing a unique competitive advantage as direct competitors do not have one. It allows consumers to easily access the e-shop, their account information, and the latest updates.
Creative ideas for the Paprika brand
Date June 2023What
Strengthen Paprika's brand image through its strong values and years of experience. Expand communication channels.
Who
Women aged 30-35 who wear clothing sizes 42 to 54.
Why
To achieve its goal and stand out from competitors.
Insight
Sometimes it is difficult to assert ourselves as plus-size women; we need to be supported.
Idea
Building on the concept of the artwork 'Les Nanas' by Niki de Saint-Phalle, make Paprika a feminist brand. Create a community called 'Les Nanas Paprika' to support plus-size women towards greater personal fulfillment in terms of fashion and body acceptance.