Date project July 2026
Vintage Vibes, Dr Pepper Style
The goal: Bring the Dr Pepper Social Club to life through an immersive American Diner-inspired experience in Antwerp. Organized by Efluenz for Dr Pepper Belgium, the event brought creators together around the brand through food, activities and content creation.
The challenge: Translate the event’s retro American universe into a consistent visual experience across multiple touchpoints. The different assets had to feel part of the same world while working across both print and digital formats.
My role: I contributed to the creation and adaptation of the event visuals, working within the established art direction across a variety of formats, including posters, digital screens, coasters, menu cards, name tags and A5 challenge posters.
