Date project August 2026
Passport to K-Beauty
The goal: Bring Efluenz’s creative concept for Di!’s Korean Beauty Week to life through a booklet inspired by a travel passport. Designed as a mini K-Beauty guide, the booklet takes customers on a journey through Korean beauty trends and products.
The challenge: Turn the concept into a compact and engaging editorial piece while staying true to Di!’s visual identity. I suggested an A6 format to reinforce the passport idea and make the booklet easy to carry, while finding the right composition for each page and integrating all the required content.
My role: I contributed to the creative development of the booklet, from discussing the storytelling with the team to designing its layout. Using Di!’s existing brand guidelines and visual assets, I worked on the page compositions, information hierarchy and overall reading flow to create a cohesive journey throughout the booklet.
