Date project May 2026
Designing the New Search Paradigm
The goal: Create a White Paper about the new search paradigm and the growing role of social media and influencer marketing in the way people search for and discover products. The idea was to make the topic both interesting to read and visually engaging.
The challenge: Design a content-rich publication with a lot of information, data and different topics without making it feel too heavy. The challenge was to find the right balance between readability and creativity, while keeping the pages visually consistent and staying true to Efluenz’s identity.
My role: I contributed to the thinking and writing of the White Paper alongside Efluenz’s France Lead. I then designed the entire layout, working on the compositions, information hierarchy, visuals and graphic elements while staying consistent with the agency’s visual identity.
