Date project March 2022
Building a visual identity and an activation campaign for Mistigri, a cat food brand
For Mistigri’s branding, I chose a clean and colorful visual identity to create a fun and comforting universe. The packaging uses bold solid colors to easily differentiate flavors, making the products instantly recognizable on shelves. Simple and playful illustrations reinforce the idea of accessibility and emotional connection. This visual simplicity echoes the ASMR concept of the campaign: just like purring sounds, the colors and illustrations create a sense of calm, joy, and everyday comfort, without unnecessary complexity.
Project date May 2022
ASMR purring
Launch campaign
Date May 2022Chosen communication channels
Street marketing (pop-up) and social media video
Insight
It is true that ASMR and the purring of cats bring benefits such as reducing stress, promoting well-being, and aiding sleep.
General idea
Create a concept around ASMR through purring sounds and show that the cat is happy and relaxed thanks to the delicious Mistigri kibble.