Date project October 2022
For the BD Comic Strip festival
The goal: Design a complete tram wrap to announce the 2023 edition, highlighting one iconic comic character while incorporating event logos, sponsors, dates, location, hashtag, and website. The wrap must be visually striking, readable, and playful, while respecting constraints on window coverage.
The challenge: Elevate the event’s visual presence on public transport, ensure all mandatory sponsors are included, and make the design engaging without overloading the tram’s surface or violating window restrictions.
Idea: I chose to highlight Garfield, our beloved humorous comic character, to bring a fun and approachable touch to the tram wrap. Using a two-tone background inspired by comic strips keeps the design clean and enhances readability, while varying the size and action of characters adds rhythm and visual interest. The campaign was also extended to bus shelter posters to maximize visibility and reinforce the playful identity of the festival.
