Date project May 2025
A bold and sustainable visual identity for the Orbit by PUB
I developed a new visual identity for their annual conference.
The goal: To represent sustainability without clichés, by creating a bold and disruptive visual universe focused on human connection and collective intelligence.
The challenge: Elevate the existing logo, create impactful variations (OOH & digital), and inspire a fresh conversation around sustainability far from the predictable "green" codes.
Idea: I focused on the essence of the event, its name “Orbit”: the center of conversations, the core of exchanges, a meeting point for speakers, and the hub of all topics related to sustainable and ecological marketing, within a blue universe representing the world of communication.
